Who is considered to be Latino

I came across this posting on the National Catholic Reporter web site and thought I would seek out the opinions of the Nuestros Ranchos members. The article was regarding the canonization of Junipero Serra.

Here is the comment:
kag1982 • 4 hours ago
First, in what sense of the word is Junipero Serra Latino. It seems to me a stretch to say that he is either a Latino or an American for that matter. Is the Vatican going to classify Cortes and PIzarro as a Latino American as well? Second, there are serious questions about Serra's record with the Native Americans that need to be addressed. Yes, he was probably nicer to the Native Americans than most other Spanish at the time. But the fact remains that he did treat them as little children and correct them as such and the Native Americans were forced onto the missions and used as slave labor. Those sorts of charges have to be answered.

So what do you all think was Junipero Serra, Latino or not.

Please delete this posting if it is considered to be in appropriate.