DNA DAY PROMOTION 2013

Hi everyone,

Just thought I would let you know familytreedna.com is having a sale until
next Monday.

Juan

mtDNA DAY SALE $129 UPGRADE ANY mtDNA TO FULL SEQUENCE
FAMILYTREEDNA
HISTORY UNEARTHED DAILY •••••••• SPECIAL DNA DAY REDUCED PRICING ••••••••

In 2006, Family Tree DNA pioneered the use of mitochondrial (mtDNA) full
sequences to solve maternal genealogical puzzles and to produce the deepest
maternal haplogroups in the industry. At that time, only a few academic
researchers were using the power of the mtDNA full sequence for
anthropological studies.

Now 7 years later, all serious academic researchers use mtDNA full
sequences for their maternal lineage research. Several prestigious
institutions send their DNA samples to Family Tree DNA for complete mtDNA
sequencing.

Knowing that this testing level is the best value for genealogy, we have
preferred to see the mtDNA full sequencing used for all genealogical
purposes. However, limited lab capacity forced us to use pricing as a
mechanism to control the number of orders we receive. That’s about to
change!

We are proud to announce we have moved our Full Sequencing line from Sanger
DNA sequencing to what is called Next Generation Sequencing (NGS). This
gives us much greater capacity to process tests, to reduce costs without
sacrificing quality, and to ensure shorter turnaround times.

We must run the entire sequence every time we process an mtDNA full
sequence test, even for upgrades. However, in celebration of this advance-
and National DNA Day – we’re offering our lowest price ever for upgrades to
FMS.

For a limited time, whether you’ve tested HVR1 or HVR1+2, you’ll be able to
upgrade to the Full Sequence for just $129!

Rather than the 8-10 weeks first generation sequencing required, we expect
your results to be completed within 5-6 weeks. This does depend on the
number of orders received though. If their DNA is already at our lab, those
who order first may expect even shorter turnaround times.

By upgrading to the mtDNA Full Sequence, you can see your matches at the
highest resolution possible since this test sequences the entire mtDNA
genome. If you belong to a subclade of your haplogroup, you’ll see that
information, too. You also will be able to share your sample with the
academic community at www.mtdnacommunity.org (Sharing is voluntary-some
consider this a benefit!)
THANK YOU FOR YOUR CONTINUED SUPPORT
Bennett Greenspan
President
Family Tree DNA
•• NEW •• •••• UPGRADE •••• Full Mitochondrial Sequence:
$189 HVR-1
to Full Sequence:
$129 HVR-2
to Full Sequence:
$129 All orders must be placed and paid for by 11:59PM on Monday April
22nd, to receive the promotional rate. As with all promotions, orders need
to be placed by the end of the sale and payment must be made by end of this
sale.
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